February 29, 2024



Actress Rashmika Mandanna was the victim of a deepfake case, leading to concerns about the potential threats posed by AI. The prime accused in her case was recently arrested from Andhra Pradesh. Renowned filmmaker Rohit Shetty has voiced his concerns about the potential misuse of AI and emphasized the need for strict regulations to control its application. Shetty believes that without stringent laws, AI could pose serious risks not only to the film industry but on a national level. In an interview, Shetty highlighted the inevitability of AI’s integration into various aspects of our lives and emphasized the potential dangers, urging caution in its use. He also revealed his recent adoption of AI for face replacements in stunt scenes in his movies. The rise of deep fakes, AI-generated content that can be deceptively realistic, has sparked a discussion on the misuse of AI. Cricket legend Sachin Tendulkar recently fell victim to a deepfake video, prompting awareness about such manipulative practices. There is a growing realization of the need for laws to regulate AI and prevent its misuse, which could have serious implications not just in the film industry, but on a national level.



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